Program Design
& Evaluation

Program design is the structured process of creating a new program or redesigning an existing one — from identifying the need and defining target populations to mapping activities, outputs, outcomes, and long-term impact. A well-designed program has a clear Theory of Change, measurable indicators, a realistic budget, and built-in evaluation mechanisms. We design programs using equity-informed, evidence-based frameworks that funders trust and communities benefit from.

A logic model is a visual framework that maps the relationship between your program’s resources (inputs), activities, outputs, short-term outcomes, and long-term impact. Most Canadian funders require logic models in grant applications. It helps your team stay focused on outcomes rather than just activities, provides the foundation for your evaluation framework, and makes your program’s theory of change tangible and communicable. We build logic models collaboratively with your team so everyone understands and owns the program’s pathway to impact.

We use mixed-methods evaluation combining quantitative data (surveys, program data, administrative records) and qualitative data (interviews, focus groups, case studies, storytelling). Our process includes designing the evaluation framework and selecting indicators during program design, establishing baselines before launch, collecting data at defined intervals using culturally appropriate methods, analyzing data with both statistical and thematic analysis, producing actionable reports with clear recommendations, and presenting findings to stakeholders in accessible formats. We conduct formative evaluations (during a program to improve it), summative evaluations (after a program to measure results), and developmental evaluations (for innovative programs in complex environments).

A Theory of Change explains why your program works — the causal reasoning, assumptions, and evidence behind your approach. A logic model shows what your program does — the linear pathway from inputs to impact. Think of the Theory of Change as the narrative story and the logic model as the operational blueprint. Most strong programs have both: a Theory of Change that articulates the big-picture rationale and a logic model that maps day-to-day implementation. We develop both together to ensure your program is grounded in evidence and practically executable.

Absolutely. We have designed programs for organizations ranging from grassroots collectives launching their first initiative to established charities expanding into new service areas. Our process includes needs assessment and community consultation, literature review and evidence scanning, target population definition, Theory of Change and logic model development, activity design with staffing and resource planning, indicator selection and evaluation framework, budget development, and a funder-ready program proposal. Every program is designed with evaluation built in from day one — not bolted on as an afterthought.

Equity-informed evaluation centers the experiences of the communities your program serves — particularly those who have been historically marginalized. It means designing data collection methods that are culturally appropriate and accessible, including community voices in defining what success looks like, disaggregating data by demographics to identify disparities, using participatory approaches where community members are co-evaluators, and examining whether the program is reducing or reinforcing inequities. Our proprietary A.C.T.I.O.N. Framework ensures equity is woven into every stage of program design and evaluation.

Yes — and increasingly so. Most major Canadian funders including federal government, provincial grants, and foundations like United Way, Calgary Foundation, and McConnell Foundation require applicants to demonstrate how they will measure outcomes and impact. Research shows 97% of major donors consider impact data when making funding decisions. A strong evaluation framework in your application signals organizational maturity, accountability, and a commitment to learning. We build frameworks specifically to meet funder requirements while also being genuinely useful for your team.

Timeline depends on scope, complexity, and how much foundational work already exists. A focused evaluation framework design can be completed in two to three weeks. A full program design — from needs assessment through funder-ready proposal — typically takes four to eight weeks. A comprehensive program evaluation with data collection, analysis, and reporting ranges from six to twelve weeks depending on methodology and sample size. We move efficiently without cutting corners, and we always provide a clear project timeline during our initial consultation.