Impact Communications
& Digital Strategy

Every engagement is scoped to your organization’s specific needs, budget, and timeline — so pricing varies. We offer flexible models including project-based, retainer, and phased approaches to fit organizations of all sizes, from grassroots collectives to large national charities. The best way to get a clear picture is to book a free 30-minute consultation where we will discuss your goals and recommend the right scope.

Most nonprofit website redesigns are completed in under a week — from strategy and content planning to launch. The exact timeline depends on the number of pages, content readiness (do you already have copy, images, and branding?), integration complexity (donation processing, CRM, event calendars), and how quickly your team can provide feedback and approvals. Simple 5-to-10-page sites with prepared content can launch in as little as 2 to 3 days. We move fast without cutting corners.

It depends on your audience and goals. LinkedIn is essential for B2B fundraising, thought leadership, and connecting with funders. Instagram works for visual storytelling and engaging donors aged 25 to 44. Facebook remains strong for events, community building, and donors over 45. TikTok is emerging for awareness campaigns targeting younger audiences. We recommend starting with two platforms done well rather than five done poorly — and we help you identify the right ones based on your stakeholder map.

Yes. Canadian registered charities qualify for up to $10,000 per month — that is $120,000 per year — in free Google Search Ads through the Google Ad Grants program. We help with the full process: eligibility verification, application, account setup, campaign strategy, keyword research, ad copywriting, landing page optimization, and ongoing management to maintain the required 5% click-through rate and compliance thresholds. Research shows over 67% of qualified organizations have never even applied, so there is a significant opportunity most nonprofits are leaving on the table.

Our impact reports typically include an executive summary with headline metrics, program outcomes with data visualization, beneficiary stories and testimonials that humanize your data, a financial transparency section, year-over-year comparisons to show growth, and forward-looking goals tied to your strategic plan. We design print-ready PDFs, interactive web versions, and social media summary graphics so you can share your impact across every channel.

Absolutely. We implement and configure donor CRMs including Keela (popular with Canadian nonprofits for its built-in tax receipting), Salesforce Nonprofit Cloud, Bloomerang, and Little Green Light. Our CRM engagements include a needs assessment, platform selection, data migration from spreadsheets or legacy systems, custom field and pipeline setup, reporting dashboards, automated stewardship workflows, and hands-on staff training so your team can manage it independently going forward.

We establish baseline metrics during the discovery phase, then track key performance indicators including website traffic and conversion rates, social media engagement and follower growth, email open and click-through rates, media mentions and earned coverage, donor acquisition and retention rates, and overall brand awareness. We provide monthly or quarterly reporting with actionable insights — not just raw data — so you always know what is working and what to adjust.

Nonprofit communications must serve multiple audiences simultaneously — donors, funders, beneficiaries, volunteers, board members, and government partners. You are communicating an intangible outcome (social impact and systemic change) rather than a tangible product. Budget constraints require maximum creativity and strategic efficiency. And messaging must balance urgency with dignity, especially when representing marginalized and equity-deserving communities. Our team specializes exclusively in this space, bringing both professional expertise and lived experience in the nonprofit and social impact sector.