Strengthening Your Mission.
Amplifying Your Impact.

We are a Calgary-based consulting firm that works exclusively with nonprofits, charities, and social impact organizations across Canada — because the sector that serves everyone deserves a partner that understands it deeply.

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The Sector We Serve

Canada’s Nonprofit Sector by the Numbers

85,360
registered charities operating across Canada
Canada Revenue Agency, 2023
8.4%
of Canada’s GDP is contributed by the nonprofit sector
Imagine Canada, 2026
2.9M
Canadians employed by nonprofits and charities
Imagine Canada, 2026
75%
of charities report increased demand for their services
Charity Insights Canada, 2025
Our Story

Built From Lived Experience, Not Just Theory

For Good Consultants was founded by Alia Azimi, MPP — a policy professional, nonprofit leader, and the founding Executive Director of Queer Calgary, an organization she grew from $500 to over $180,000 in revenue.

That experience taught her something most consultants never learn firsthand: what it actually feels like to run a nonprofit with limited resources, overwhelming demand, and a board that needs guidance. She saw too many organizations paying for generic advice from firms that had never operated in the sector they were advising.

For Good Consultants exists to close that gap. We bring the strategic rigor of policy consulting and the operational reality of nonprofit leadership to every engagement — so your organization gets advice that works in the real world, not just on paper.

Diverse team members standing in a circle with hands together, representing community collaboration
Our Values

What Guides Every Engagement

These are not aspirational statements on a wall. They are operational commitments that shape how we facilitate, advise, and deliver — every single time.

Equity by Design

We embed anti-racism and equity into the architecture of every strategy, governance framework, and program we help build — not as an afterthought, but as the foundation.

Community Voice

The people your organization serves should shape the strategies that serve them. We center lived experience in every consultation, not just professional opinion.

Legacy of Competence

We don’t create dependency. Every engagement includes knowledge transfer and training so your team can sustain the gains long after our work together ends.

Accessible Consulting

High-quality consulting should not be reserved for organizations with big budgets. Our Nonprofit Discount Program ensures financial barriers never stand between a community and the expertise it needs.

Our Framework

The A.C.T.I.O.N. Framework

Our proprietary consulting framework ensures equity is embedded into every phase of every engagement — from discovery and stakeholder consultation to governance design and strategic priority setting.

A

Anti-racist

Centering anti-racism as a structural commitment, not a checkbox. Every recommendation we make is examined through an anti-racist lens.

C

Centering

Centering the voices, needs, and priorities of equity-deserving communities in every strategic decision and governance structure.

T

Transformation

Moving beyond surface-level diversity to structural transformation — changing systems, policies, and cultures from within.

I

Integrated

Embedding equity across all organizational functions — governance, programs, communications, hiring, evaluation — not siloing it into a single committee or statement.

O

Organizational

Targeting change at the organizational level — structures, policies, and decision-making processes that outlast individual leaders.

N

Networks

Building interconnected networks of accountability, learning, and mutual support that sustain change across the sector, not just within a single organization.

Meet the Team

The People Behind For Good

Our team combines deep policy expertise with hands-on operational experience in the nonprofit sector — so you get consultants who have done the work, not just studied it.

Alia Azimi — Founder and Managing Director at For Good Consultants

Alia Azimi

Founder & Managing Director

Alia doesn’t just consult on organizational growth—she’s lived it. With over eight years of experience driving policy and transformation across Canada, Asia, the Middle East, and Africa, she knows exactly what it takes to build sustainable structures.

But her expertise isn’t just high-level; as the founding Executive Director of Queer Calgary, she navigated the very real challenges of scaling a grassroots initiative into a thriving, funded organization. Combining her global perspective with the analytical rigor of her Master of Public Policy, Alia specializes in transforming passionate missions into structurally sound realities.

Strategic Planning Governance Equity Consulting Program DesignOrganizational Leadership Capacity Building Grant Strategy Policy
Alish Shams — Director of Operations at For Good Consultants

Alish Shams

Director of Operations

With a background in engineering, Alish brings a uniquely analytical approach to operations and community growth. He transforms complex technical challenges into streamlined infrastructure, allowing organizations to maximize their reach.

As a TEDx speaker recognized as LinkedIn’s Youngest Most Inspirational Icon for two consecutive years, Alish blends data-driven marketing with authentic storytelling. He channels his diverse career experience in entrepreneurship, consulting, and marketing into building resilient frameworks for our non-profit partners.

Operations Community Building Business Development Digital Infrastructure Systems Automation Tech Stack Architecture Events
Equity in Action

Nonprofit Discount Program

25%

We believe high-quality consulting should be accessible to all organizations — not just large institutions with big budgets. Our Nonprofit Discount Program offers a 25% discount on all consulting services for eligible nonprofit organizations.

This is not a marketing tactic. It is a structural commitment to equity — because every community deserves access to the strategic expertise that drives meaningful, lasting change.

Ask About the Discount →

“We don’t just hand you a strategy and walk away. We transfer knowledge, build internal capacity, and leave your team equipped to lead — because the goal was never to make you dependent on consultants. The goal was always to make you stronger.”

— Alia Azimi, MPP — Founder & Managing Director, For Good Consultants

FAQ

Frequently Asked Questions

Who is For Good Consultants?
For Good Consultants is a Calgary-based boutique consulting firm that works exclusively with nonprofits, registered charities, grassroots organizations, and social impact groups across Canada. Founded by Alia Azimi, MPP, we provide seven core services — strategic planning, capacity building, grant writing, program design, communications, fractional executive leadership, and community engagement — all guided by our proprietary A.C.T.I.O.N. framework that embeds equity into every engagement.
What types of organizations do you work with?
We work with nonprofits, registered charities, social enterprises, grassroots movements, community organizations, and values-driven businesses across Canada. Our clients range from small grassroots collectives to large national charities. Whether you are a newly incorporated nonprofit or an established organization navigating growth, we tailor every engagement to your stage, capacity, and goals.
Where are you located?
Our team is based in Calgary, Alberta. However, we serve organizations across Canada through a hybrid model — combining in-person facilitation for key sessions such as board retreats and stakeholder consultations with remote working sessions for planning, implementation, and ongoing support. Geography is never a barrier to working with us.
What is the A.C.T.I.O.N. framework?
A.C.T.I.O.N. stands for Anti-racist Centering and Transformation in Integrated Organizational Networks. It is our proprietary consulting framework that ensures equity is not just a stated value but is embedded into the architecture of every strategic plan, governance framework, program design, and organizational process we help build. It guides how we facilitate stakeholder engagement, design evaluation frameworks, and structure governance recommendations.
How much do your consulting services cost?
Every engagement is scoped to your organization’s specific needs, budget, and timeline — so pricing varies. We offer flexible models including phased approaches, focused sprints, and comprehensive multi-month processes to fit organizations of all sizes. We also offer a 25% Nonprofit Discount Program to reduce financial barriers for eligible organizations. The best way to get a clear picture is to book a free 30-minute consultation where we will discuss your goals and recommend the right scope.
Do you work with organizations outside Alberta?
Yes — we work nationally across Canada. While we are based in Calgary, our consulting work serves organizations in every province and territory. We design hybrid engagement models combining in-person facilitation for critical sessions with remote collaboration for ongoing work, ensuring geography never limits access to quality consulting.
How do we get started working with For Good?
Start by booking a free 30-minute consultation. During this call, we will learn about your organization, discuss your challenges and goals, and recommend the services and scope that would be most impactful. There is no pressure and no sales pitch — just an honest conversation about what your organization needs and whether we are the right fit.
What is the Nonprofit Discount Program?
Our Nonprofit Discount Program offers a 25% discount on all consulting services for eligible nonprofit organizations. We believe high-quality consulting should be accessible to all organizations — not just large institutions with big budgets. This program is part of our commitment to equity and our belief that every community deserves access to the strategic expertise that drives meaningful change.

Ready to Strengthen Your Organization?

Book a free 30-minute consultation and let’s talk about where your organization is, where it needs to go, and how we can help you get there.

No pressure, no sales pitch — just an honest conversation about your mission.

Book Your Free Consultation →
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