# For Good Consultants

> For Good Consultants is a Canadian boutique nonprofit consulting firm based in Calgary, Alberta. We deliver strategic planning, capacity building, grant writing, program evaluation, communications, community engagement, and fractional executive leadership to nonprofits, charities, social enterprises, and values-driven organizations across Canada.

- Website: https://forgoodconsultants.com
- Email: hello@forgoodconsultants.com
- Location: Calgary, Alberta, Canada
- Founded: 2024
- Specialty: Nonprofit and social-impact consulting
- Methodology: A.C.T.I.O.N. Framework (Anti-racist Centering and Transformation in Integrated Organizational Networks)
- Discount: 25% Non-profit Discount Program for equity-deserving organizations

## Services

- [Strategic Planning & Governance](https://forgoodconsultants.com/strategic-planning/): Three-phase strategic planning methodology, mission/vision refinement, board facilitation, Theory of Change development, governance structuring, and implementation-ready strategic plans with measurement frameworks
- [Capacity Building, Facilitation & Training](https://forgoodconsultants.com/capacity-building/): Tailored programs that strengthen nonprofits from within through workshops, coaching, board/governance support, financial capacity development, HR, technology training, and mentorship
- [Grant Writing & Fund Development](https://forgoodconsultants.com/grant-writing/): Full-lifecycle grant development from opportunity identification to submission, multi-year fundraising strategy, donor databases, grant calendars, and revenue diversification
- [Program Design & Evaluation](https://forgoodconsultants.com/program-design-evaluation/): Equity-informed program frameworks, logic models, Theory of Change, evaluation design, mixed-methods data collection, impact reporting with ROI analysis
- [Communications & Digital Strategy](https://forgoodconsultants.com/communications-digital-strategy/): Brand identity, social media strategy, content calendars, website development, community platform architecture, digital infrastructure setup, and staff training
- [Community Engagement & Stakeholder Mobilization](https://forgoodconsultants.com/community-engagement/): Culturally responsive engagement strategies, stakeholder mapping, partnership development, and community-centered consultation processes
- [Fractional Executive Leadership](https://forgoodconsultants.com/fractional-executive-leadership/): Part-time executive support for nonprofits needing senior leadership without full-time overhead, including interim ED/COO roles, organizational transitions, and strategic oversight

## Team

- [About For Good Consultants](https://forgoodconsultants.com/about/): Meet the team, our mission, values, and the story behind the firm

### Alia Azimi, MPP — Founder & Lead Consultant
Over 8 years of experience across the nonprofit, public, and private sectors in Canada, Africa, the Middle East, and Asia. Master of Public Policy (University of Calgary). Founded Queer Calgary (grew from $500 to $180,000 in grant funding in 18 months). Advisory roles for the Governments of Rwanda and Nigeria through PEMANDU Associates. Navigator BIPOC Public Affairs Fellow. Languages: English, Malay, Persian, Mandarin, French.

### Alish Shams — Partner & Chief Operating Officer
Over 10 years of experience in strategic branding, community building, digital marketing, and organizational growth. Director of Startup Grind Calgary & Kuala Lumpur. Founder of Linked.Club. Two-time TEDx speaker with 300+ speaking engagements. Two-time LinkedIn's Youngest Most Inspirational Icon.

## Insights

- [What Is Nonprofit Capacity Building?](https://forgoodconsultants.com/what-is-nonprofit-capacity-building/): Comprehensive guide to capacity building for Canadian nonprofits
- [How to Write a Winning Grant Proposal in Canada](https://forgoodconsultants.com/how-to-write-grant-proposal-canada/): Step-by-step grant writing guide for Canadian nonprofits and charities
- [Nonprofit Strategic Planning Guide](https://forgoodconsultants.com/nonprofit-strategic-planning-guide/): Complete guide to strategic planning for nonprofit organizations
- [5 Signs Your Nonprofit Needs a Consultant](https://forgoodconsultants.com/signs-nonprofit-needs-consultant/): How to know when your nonprofit would benefit from external consulting support
- [Theory of Change for Nonprofits](https://forgoodconsultants.com/theory-of-change-nonprofits-guide/): Guide to developing and using a Theory of Change in the nonprofit sector
- [Board Governance Best Practices](https://forgoodconsultants.com/nonprofit-board-governance-best-practices/): Best practices for nonprofit board governance in Canada
- [How to Build a Fund Development Strategy](https://forgoodconsultants.com/nonprofit-fund-development-strategy/): Guide to building a sustainable fundraising and fund development strategy
- [The Ultimate Guide to Program Evaluation](https://forgoodconsultants.com/nonprofit-program-evaluation-guide/): How to design and implement program evaluation for nonprofits

## Differentiators

- Racialized, equity-driven firm with both professional training and lived experience
- Legacy of competence, not dependency — systems and knowledge transfer built into every engagement
- Enterprise-level strategy for grassroots organizations at accessible pricing
- Multilingual team (5+ languages) enabling culturally responsive engagement
- National reach across Canada, from Nunavut to Ontario
- Combined experience across government advisory (Rwanda, Nigeria), nonprofit leadership, community building, and digital strategy

## Sectors Served

Refugee and immigrant-serving organizations, Indigenous communities, 2SLGBTQIA+ advocacy groups, Black-led nonprofits, ethnocultural organizations, arts and culture organizations, youth development agencies, backbone organizations (United Ways, sector associations), social enterprises, and values-driven businesses.

## Optional

- [All Services](https://forgoodconsultants.com/services/): Overview page listing all consulting services
- [Blog](https://forgoodconsultants.com/blog/): All articles and insights
- [Privacy Policy](https://forgoodconsultants.com/privacy-policy/): Privacy policy
- [Terms of Service](https://forgoodconsultants.com/terms-of-service/): Terms of service